Except labor was the group that came up with the term "quiet quitting."

Also, I'd say "work to rule" is also pretty bad from a branding/comprehension perspective, given the multiple meanings of the word rule. I suppose it's meant to mean "do the exact work required by the rules governing your job and no more" but grammatically the sentence reads as though it's referring to the verb form of the word - i.e. "work in order to become a ruler within the organization."