Before you read that book, quitting smoking is perceived as a loss of something that made you feel good. The permanence of this loss -- the anticipation of living the rest of your life without this source of comfort -- leads to cravings.
What the Carr book does is install a new set of associations: smoking is disgusting and your life is going to be so much better once you free yourself from this completely unnecessary weight that's been dragging you down. Instead of viewing quitting as the loss of something good, you learn to view it as the act of freeing yourself from something bad. Now, when you think about a future without smoking, the anticipation is positive: you get to live the rest of your life without this terrible thing intefering with it! And all you have to do is just stop doing it! Sure, you might have a little bit of physical withdrawal for a little while, but isn't that worth it to be permanently free of this awful thing that's been ruining your life?
That's the basic gist, as far as I can tell. In a way, it's just about being optimistic about a life without cigarettes instead of pessimistic.
You know it's probably going to kill you, you know it costs a lot of money and you know it's anti-social. The book wastes no time trying to convince you about those things. However, it dispels in a very systematic and repetitive way all the positive myths you believe (or repeat to yourself) about cigarettes ("the brainwashing"). It does not actually relax you or bring you pleasure, it just relieves a nicotine addiction and allow you to get back to a state you already had before smoking. It does not taste good. It does not help you focus. Nicotine withdrawal is actually extremely mild. Etc.
As the parent comment explains it's a re-framing, a change of paradigm. By the end of the book I could very clearly see that quitting would not be a sacrifice or "a pleasure i would loose" but something that would make my life better. And to be honest, this has felt like magic. A few days after finishing the book I just threw my pack in the trash and it really has been easy and at times actually even pleasant to quit. Every cigarette you do not smoke brings you a feeling of pride, accomplishment and liberation.
It's important to switch from cigarettes to e-cigarettes exclusively and abruptly though. I have friends who tried to switch slowly and just ended up smoking both.
Once I used e-cigarettes I quit entirely within months. And it felt easy.
One thing I've seen work for people is making a significant investment into a smoking counter measure. Extreme example, hire a personal trainer for $75/hr and go to the sessions 3x per week.
Now you are investing $225/week into your health, and you're going to want to get maximum ROI from that investment, right? Well, smoking is diminishing that ROI. Secondly, you have someone encouraging you to do the best possible work you can do with your body every time you go to a session. You'll naturally want to avoid disappointing that person. You'll also want to see continued progress in the results they are measuring. Smoking will impede that progress, and again, minimize your ROI.
This worked for someone very close to me after everything else failed. Incidentally, that person stopped going to the trainer after a while, but only after quitting "stuck". Good luck in your journey and never quit quitting.
Just stop. In five years' time, you'll wonder why you didn't stop sooner.
Not a smoker but my initial reaction to you is probably pretty close to that of a smoker, and not particularly favourable. How can you possibly think that a deeply physiological addiction is going to respond to either logical arguments or simplistic slogans? Once you fix smoking, can you please stop the opioid crisis?
> "How can you possibly think that a deeply physiological addiction is going to respond to either logical arguments"
Because many many ex-smokers have said that it happened for them: https://news.ycombinator.com/item?id=32715196
It's easier to step down with it, and if you fail to step down, you're still getting fewer carcinogens.