That's cute. They think people will listen.

Don't most new companies aim for product names that are easily verb'ed? "Google it", "Xerox it", "Reddit", etc.

"The image was enhanced using Adobe® Photoshop® software." "This writer has a stick up his butt".

The trademark owner should be identified whenever possible.

Because so many people are using Apple's Photoshop, Google Photoshop and NeXT's Photoshop. Shouldn't they be glad that their product name is SO ubiquitous that they don't NEED stuff like this?

Oh lawyers. You so crazy.