Don't get too attached to market/industry defined roles.
Another way to raise rates is to take risks (like deadlines, promises) but every person had their own risk profile.
This is absolutely true. Someone who is comfortable chasing down a problem no matter where it leads, and learning what's necessary to handle it if they don't already know, can provide a great deal of value.
Many clients don't need a specialist in X, they need someone who can do X, Y, Z, A, B, C, and oh we didn't realize we needed D and E but we're glad you're up for that too.
I named my operation "engine ignite" because I like helping startups start.
I LOVE getting folks leveled up on team process and procedure to support SOC2 and such.
I think the biggest issue deep generalists fall into is that they can be above average in the entire stack, but not exceptional enough to make the cut for a specialized role in any single thing (i.e the vast majority of publicly advertised roles).
Going down “specialized in boot-strapping startups” route is an interesting remedy. I would imagine the only way to find these opportunities is word of mouth.