Google denies Google+ death reports
bbc.co.uk
bbc.co.uk
However, I'm only talking about the value prop for early adopter types. There's still more to cover when it comes to explaining to people why this is better than Facebook, Twitter, and Tumblr.
If an 800 lb Google can't make a dent in 1600 lb Facebook's enclosure, then how flat is that, really?