Deleting reviews to “guarantee” success is just sad.
You want to make a release like this “a cultural event”. The latest Jurassic Park was everywhere. They even partnered with Walmart and decorated the outside of their buildings with giant posters of dinosaurs. I’m also remembering one of the Pirates of the Caribbean films: posters, buses, soda drinks, commercials, and even the snack Pirates Booty we’re all for a limited time only covered in the film logo.
Honestly, just watch the first scene. It's hilariously soulless.
(This is all my opinion. Others are entitled to feel differently)
Amazon boxes is premium real estate and it costs them nothing to advertise. Its helping drive awareness, as you recalled the ad and specifically where you saw it, which is a strong signal for advertisers that want to infiltrate your mind.