I also had the experience where I placed an order on ford website, routed it to a dealer who agreed to honor the online price. 5 months later, when the car was delivered onto the dealer lot, they wanted 10k more.
Be sure to report that to Ford; they're not happy with that happening.
Until they put some teeth into their “unhappiness”, forgive me for taking it as merely low effort PR noise. For $10k per car (or 30-50k on some models like the F-150 Lightning), a dealer would be willing to incur all kinds of unhappiness. But if those allocations actually start getting cut off, they’ll fall in line real fast. But Ford wouldn’t do that because the average dealer is far more important to them than the average customer.
Just copy your local media station, nightly news loves running muck-raking things about stealerships.
Dealerships run a lot of ads during my nightly local news, just saying. And if all the dealers are doing the same thing, it then becomes a non-story.
Did you have it in writing? I would have politely reminded them that my state's consumer protection laws require them to honor it.