So let me understand this.
* I order food through a self-serve PoS or website, or cashier/waiter, whatever
* Presumably the interface collects my phone number - potentially a checkout process which previously did NOT collect my phone number
* Immediately after I receive a text from you, a third party that I may never have heard of, not attached to the restaurant, and this text asks me to opt into marketing for the restaurant I just ordered from
Questions:
1. In the initial SMS will you identify yourself as a third party not affiliated with the restaurant?
2. How do you plan to identify and report success metrics for your customers marketing campaigns? Tracking links in the SMS that mark as conversions when clicked?
3. If your company succeeds and you get a whole bunch of big chains to do this, how will the average dining experience change for a customer of the restaurants you partner with?