I don't doubt that modern day businesses make decisions based on whether it can lead to a social media-powered mob forming against them. Stories like these help understand why and give some details about what the worst case scenario might look like.
Seeing how as Weiss was forced out of her position at the NYT [1] by 'woke progressives' she has made it her goal to expose the destructive effects this ideology has with the clear intent of putting a stop to it.
Those who attempt to gain power and influence by denouncing others for thoughtcrime [2] shall be exposed and denounced themselves. The sooner this happens, the better it is for everyone involved.
https://www.cleveland.com/news/2022/08/ohio-supreme-court-re...
They will need to pay...but the wheels of justice turn very slowly for this business/family.
(and yes, every story has different perspectives, and i don’t claim to have the facts at hand to weigh in at all..)