Gibson's is a small business targeting the lower end, with revenue likely in the low/mid six figures per year. It's like a convenience store which sells some groceries and baked goods. Coffee was near $1.00 in the mid 2000's. If someone were to sell Gibson's on a reasonable market, it would sell for less than 1M, I would guess more like 100k if you were to discount physical assets (which could be sold even after boycott).
36MM is completely absurd from an economic perspective. Instead, something else is going on here.
Conservative news outlets have made Oberlin a punching bag, and that must've percolated to this jury's award. It was meant as a political signal from biased citizens to punish Oberlin for being liberal in a now red-leaning state.