Groupon Shares Plunge, Trading Close to IPO
bloomberg.com
bloomberg.com
Surely at some point in the next few years they will be well known enough for businesses to go to them, instead of the other way around?
They also need to manage the "coolness" and variety of offers and write snarky copy, so self-serve wouldn't necessarily bring it to break-even.
Who writes the copy is an issue, though just someone writing that would be cheap compared to chasing tons of businesses looking for work and talking to them all.
It's not impossible to survive off the efforts of a predatory sales force without actually benefitting your customers, but small local businesses aren't the best prey and you have to actually be able to profit off it it. If you can spend that much money on salesmen, you're better off making enterprise software than social coupons.
I must be missing something...
When I buy shares, I don't get to inform the broker that the stock needs to go up by 30% before they can execute my trade at today's price.
Betting on a stock to dip 5% seems like a big enough risk that I should be able to make money on it. 30% just sounds crazy.
When you borrow shares to short, the person you are borrowing them from (usually a broker) specifies a fee. Your quote from the article is saying that the fee is 30% (which is friggen huge, but is part of the manipulation that occurs with a hot IPO.)
the risk with shorting grpn today is the small free-float given that it's easy to create demand with small amounts of capital. it's a no brainer that when the lock-up expires this stock will fall like a brick.
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