Of course it is up to consumer, investor, vendors to be more discerning. Of course, they aren't. So it's not a legal problem, right now, it is a social problem and that is being addressed by reporters and the platforms. That's where we are. It is completely congruent for ProPublica to be involved at this stage.
ProPublica "journalists" Craig Silverman and Bianca Fortis are total douchebags for doing this and bragging about it.
For all intents and purposes, the MTV stars are public figures and have visibility. This is such a lame move by ProPublica to attack the brand of these folks, which is what they derive their income from.
I feel like so much of this industry has turned to attention and drama seeking. This isn't journalism. This is throwing stones and complaining and trying to get clicks for it.
Shame on Craig, Bianca, and ProPublica.
Consider the following lame analogy:
A man who has been working as a programmer for 30 years has no diploma because he is self taught. He is having trouble finding a new position because for some reason companies are asking for a degree in a related field. He decides to buy one from a sketchy random university. People find out about the scheme and the diploma is invalidated. Should he be able to keep it because he probably knows everything he would be taught at university?