I agree, I wish we had a law enforcement apparatus that cared about protecting transgender people. But we don't have a clear path to that at the moment, and in the meantime we want to avoid more people being killed. Thus you have people trying to argue for more informal procedures that revolve around social pressure, telling companies basically "This is obviously way beyond the pale, you should not associate yourself with this." It's not a good state for things to be in, but pretending things are better than they are is an even worse solution.