Thousands of artists do this, they also leverage bots to drive their streaming numbers high to further boost their public impression. The platforms do very little to counter or authenticate this activity because people churning makes them money, and keeps their platforms looking alive, when in truth, it's all pretty much a pit of desperation for popularity with very little realness to it.
Citing all this, there is little value in spending all that money to fake success, most of the artists that engage in it lose money every year, and can rarely perform live as headliners because their audiences would be embarrassingly low (unless they perform at a big festival lined up with many other artists of course). Fakery is even less fulfilling for music artists when you look at the fact that most popular artists are losing a lot of money and time trying to look like they are successful... It also makes having any success as an authentic musician a total washout, as the industry is flooded with all the individuals that are impersonating success, which keeps authentic musicians almost totally out of view.
Until people wake up to how social media coddles the industry of fake credibility, things will get a lot worse. Just imagine fake credibility infiltrating the medical industry (for example), there would be a lot more botched surgeries and diagnoses. Private companies shouldn't serve as the grantor of credibility, they always do it from the perspective of what generates profit, not what generates authenticity.