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Comment by shp0ngle | Hacker News Reader

Snapchat had their own TV shows!?

Yeah I saw ads for that recently, a Snap documentary of the life of Bhad Bharbie or something (a female rapper I believe). I don't believe we're talking about TV shows that rival Apple TVs exclusives

Not sure if this is the same kind of content you are talking about, but I rather enjoyed Ryan Reynolds Doesn't Know Anything... though I was in a pretty dark place when it came out so it was probably ironic :(. The issue for Snap, of course, is that I only watched it on YouTube ;P. Here is a link to the first episode:

https://youtu.be/MnR4P7205dc

I do not understand how people can stand this type of quick cut content.

I can. There's plenty of videos on YouTube that end up tiring by the end of ten minutes, even if they contain informative or entertaining content. What I do not understand is how they expect whatever revenue they can get from a 6-7 minute video can pay off the cost of bringing in celebrities to star in them.

Everyone is producing TV shows now. There are 'Amazon Mini Shorts' on my Amazon app, Swiggy and Zomato - two food delivery apps - also have their own shows. It's an explosion of content and I can't fathom who in the world is watching all of it. Or any of it.

https://www.theonion.com/overstock-com-announces-plans-to-de...

Behold Salesforce+ https://www.salesforce.com/plus/

They should hire these guys

https://www.youtube.com/watch?v=duJwGSUhRQA

I'm not sure why your first example of Amazon producing TV shows is Amazon mini shorts.

They've been making Amazon originals for years, including an upcoming TV series on this little franchise called Lord of the Rings which was the most expensive TV series ever made with a $1 billion budget.

I know. But these mini shorts are placed right inside Amazon's app and you're encouraged to view them while you're shopping. Which makes absolutely no sense.

Prime Videos is its own standalone product. But these mini shorts are weirdly spliced in with Amazon's primary product.

Yeah, even I am making TV shows.

Google Drive Deluxe streaming original series and anti-originals

https://twitter.com/nickciarelli/status/1337205352027181056

There was that 7 minute video start up that raised a ton of money and had a bunch of big names produce short videos. IIRC the answer to your question was "hardly anyone" and they shut down quickly after burning a bunch of money.

Quibi

Calling them "TV shows" is pushing it. They are badly produced ~5 minute sponsored clips by a bunch of internet celebrities, barely more than random stories that they would otherwise post.

They were making quick bites before Quibi.

Every tech company has their own TV shows. Here's some other example:

https://www.shopify.com/studios

https://en.wikipedia.org/wiki/List_of_YouTube_Premium_origin...

Every time I go to a theater I see pre-trailer ads for Indeed presents Rising Voices films.

https://www.hillmangrad.com/indeed-rising-voices

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