Fundable vision

A lifestyle business is one which growth founders will stop or slow once they've reached target income. At, say, $200,000 per year, a lifestyle business founder wants to do something else whereas a more fundable founder wants to add another zero to that income (then another, then another.)

On paper it's not a good idea to fund a lifestyle business because the risks are similar at the beginning but the reward is capped.

A lifestyle business is a female orgasm. A venture backed startup is a male orgasm.

The female orgasm takes longer to reach climax, with varying degrees of pleasure peaks, but it lasts longer and perhaps even more rewarding.

The male orgasm is a rollercoaster ride to a rather rapid climax (exit). Given there are no major distractions and plenty of lube (capital).