DALL-E mini/Craiyon, Midjourney, and Wombo all blew up because of the easy/free accessibility of AI generation tools, to the point of John Oliver doing a sketch about it: https://www.youtube.com/watch?v=3YNku5FKWjw
The consumer applications will incidentially provide more of an incentive into investing into AI research since there's a good chance of ROI, which will trickle down into better open source AI like Stable Diffusion.