That said (you just knew there was going to be criticism :)
> Overall, we recommend healthy lifestyle habits versus drugs to manage inflammation levels.
Such a blanket recommendation strikes me as problematic: Which "lifestyle habits" handle the case where CRP is high due to things like (say) cancer? Or mold-toxicity? Or auto-immune issues?
In constructing the company, I assume there is a general counsel talented in medical liability, which strikes me as a minefield. I also assume the very public history of Theranos is also going to invite interesting scrutiny, even though you're running a legitimate operation.
Good luck to you in any case. Self-managed care should be an interesting space over the next decade imho.