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I think I'm a noob here, but what is the use case? Why would I want to sync GA data to Google Sheets?

For analysis. In the future we'll also offer syncing to, for example, BigQuery, Redshift, Snowflake and all the other data warehouses. However most of the marketers we interviewd analyse and create charts of their data in Sheets or Excel.

I see. Thanks. Keep going!

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