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What is the market share of Chrome users who use ad blocking though? I don't know if its large enough to make a dent in the overall market share. And even then not sure everyone who has one installed would jump. I have it in my mom's browser but if it stopped working tomorrow she wouldn't know enough to make any changes.

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It won't tip the balance but it is a significant percentage of active users. I want to say greater than 15 percent but I can't remember where I saw that.

Anyway, it doesn't really matter what percentage of all users, just what percentage of techie word-of-mouth types use ad blockers. And that is a very significant percentage.

Maybe your mom can't change it herself but come Thanksgiving she's going to complain about it to you and you are going to fix it so she has an ad free experience again.

I agree. And a very small percentage of Chrome users turned Firefox users could still mean a significant increase in Firefox usage, which in an ideal world would allow Mozilla a much needed breather from their metrics-driven efforts to stop bleeding users.

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