Facebook shuts down its game streaming app after struggling to challenge Twitch
cnbc.com
cnbc.com
The entire experience felt incomplete and rushed, and I'm not surprised in the slightest that Facebook is throwing in the towel.
I am not sorry this was shut down. I tried to stream content from several dota2 tournaments and I ended up on Youtube, watching non-official streams every time.
At this point these giants have enough cash to challenge each other at every vertical, building services that don't look like but are basically clones. But I don't know if any of these recent spin-off products have much staying power. Who really likes Facebook Reels or Amazon Luna or Microsoft Mixer or Reddit Talk or Shuffles by Pinterest? (Okay, maybe the last two might be able to capture some niches.)
Mixer was great, may it rest in peace. (Mixer in part died so that Facebook Gaming could live. There was a hand-off of streamer exclusivity deals to give Facebook Gaming an early bump when Microsoft decided to graveyard Mixer. More ironic now that Facebook Gaming is dead too.)
It had better game-focused streaming tech than Twitch and easier barrier to entry (and monetization).
For one instance, what Twitch calls "squad streaming" where multiple streamers can share side-by-side streams Twitch requires monetization to be able to use the feature and at least one of the streamers needs to be the "Partner" level of monetization to turn it on, whereas Mixer's equivalent feature was a baseline feature available to all, very easy to turn own (especially if all streamers were already in an Xbox Party together), and had a better viewer experience because it was used more and built to be a common way to view people gaming together. I still miss Mixer sometimes for that feature alone and the ways it was used by some of the groups I was in. It felt much more social in multiplayer games than Twitch's more solo streamer-focused approach.
Most streamers already have their live content on twitch and their gods and other video content on YouTube, depending on how the revenue from either side stacks up, they are enticed to switch over.
I think that this might have been a larger portion of it. A large amount of the audience for this type of content has either deleted Facebook, or is too young for Facebook. I completely stopped watching T90 (a very entertaining/iconic Age of Empires 2 caster) because he moved to Facebook, and several of my friends did too.
Sure, it was an acquisition, but so was YouTube. Since acquisition it has gained near monopoly power over the streaming industry, defeating both Mixer (which was an independent startup, similarly acquired by big tech, and then spun down) and now Facebook Gaming. This doesn't seem healthy for gaming to me to have only one provider left standing for game streaming.