You could even go a step further and play the SEO game by creating landing pages for all the comparisons. Ie. vs Trello, vs Jira, vs Github Issues. Zapier did it (and automated) with success.
Far from a time-wasting "SEO game", comparison pages would be highly informative content (an unavoidably detailed and accurate product description) and a very good advertisement (showing and not merely telling how and why whatever one's currently using or considering is inferior).
Thanks for the tip! Zapier's SEO prowess is awe inspiring.