> providing security for the business, the employees & the owner

The problem is that everything you've described only provides stability for the owner, and no one else. There's zero reason for an employee to believe money in your bank account somehow provides for their security -- even if you are honest and ethical and magically choose to do it, no one else ever does -- there is no way a reasonable person can believe the owner is just going to keep them on through hard times, just out of the goodness of their heart.