The Twitter whistleblower just got a subpoena from Elon Musk
theverge.com
theverge.com
Premise 2: Showing ads to humans is generally good for business.
Premise 3: A cohort can be created to hold humans (called mDAU).
Premise 4: Only show ads to the mDAU cohort.
Therefore, it is reasonable that increasing the number of humans in mDAU is better for business, because it means more humans are viewing ads. Assuming for sake of argument that the cohort process works well to exclude the bots, increasing mDAU is good for business and should be incentivized.
Elon Musk needs all the dirt he can get on Twitter so he can legally argue that Twitter was dishonest and that the terms of his acquisition deal should not be valid.
These revelations by Zatko might be exactly what he is looking for.