With SEPA credit transfer (and other similar systems), bank customers can send mony to any other account directly and automatically by only stating the recipient's account number and amount. There is no list of well-known/trusted(?) payees; businesses and individuals can receive money from other businesses and individuals alike.
In the US, for reasons that I don't fully understand yet, this type of P2P push ACH payment is generally only offered between accounts that have been verified to belong to the same person. I suspect that it's largely a question of money transmission licenses, the recipient's unwillingness to freely hand over their account number (due to concerns about unauthorized ACH pulls!) and/or fraud liability.
ACH push isn’t that common at the consumer level. Very common for other things like payments/payroll.