In the absence of SpaceX,"worth" was basically defined as "how important tax payers find this vs what it costs." Now we actually have a market framework capable of answering this question. Assuming Starship works, then the answer is obviously "no."
The lower payload requirements mean Starship HLS requires fewer fuel replenishment launches, so an apples to apples comparison makes Starship slightly less risky, especially as the other landers rely on launchers far less developed than Starship.
If anything so far its a purely political move so NASA can tell congress 'sure we do sort of still pretend to have multiple landers'.
Blue Origin and Virgin Galactic do not appear to be those companies.