Interesting in principle, but I couldn't open the About Me or FAQ, so hard to tell. Won't give up credentials to who knows who the people are.
This one (is a start) to answer your Q
Who's behind Identity.io?
Identity.io is by run by computer security and privacy experts who are serious about putting you in control of your information. We work out of the NYU-Poly Bloomberg Technology Incubator in New York City.