Hiring, mostly. If you hire people that don't want, care, or are able to understand the full picture, the transparency won't pay off. But at small sizes, you generally want to hire people that both can and are eager to understand the whole picture.
I would say this is frequently even the case for big picture employees.
I'm saying this also as the lowest compensated person at my company for ~5 years.
To me it's more of an ideal world vs real world. Ideally you can share everything, in reality the outcome is likely to have a negative impact on both employee satisfaction and profit. Ie most likely giving employees a raise and them still thinking they aren't getting enough due to them seeing the big $ in the bank.
My preferred approach is budget level (we can spend x on y, I am open to your ideas) and number light executive summary (we have x months runway, not we have y in the bank). You can also give someone a smaller piece of transparency and see how they react if you think the employee could be someone with the skill set to manage a budget in the future.
Different companies/team compositions might have different best paths.
It's more "why are you hiring someone, when you could give everyone a bigger bonus" vibes. Where my goal is to say, give 2x the bonus in the future via the hire instead, but an employee could justifiably, for their own reasons, want more money today.
I'm saying that^ in the context, of, in my opinion, big picture employees as well.
I agree there's sometimes misalignment, everyone has their own goals/aspirations/career, and they sometimes aren't the same as the company goal/timeline. At the end of the day, that doesn't mean that they aren't capable of making valuable contributions or that we don't want to support their goals. That is ok, it's impossible to be everyone's everything.
Or even "we just invoiced $5k for that project, I didn't get $5k, that seems unfair". Some people find it difficult to see all the different places that gross revenue has to go in order to keep the lights on and the wheels turning.
If you were telling everyone you were broke, asking them to believe in the mission and endure low pay for the cause, and then it leaks out that you have plenty of cash, then yeah, I can see this question coming up.
It's surprising to me that out of 100 people no one asked for a raise after seeing a pool of money, although there's a lot of industries and types of employees out there.
It's a smart thing to do from the employee perspective-- I would do the same in their shoes, I don't hold it against them, I'm actually a big fan of ambitious employees, and I've granted their requests (maybe not the full value of their ask, but at least part) every time.
Your mileage may vary.
Why aren’t employees at Apple asking for a piece of their massive cash horde?
If the only thing keeping an employee from asking or demanding they be given some of the companies property is the knowledge that property exists then you probably don’t want them in your company.
It's a "coincidence" that occurs a short time period after seeing the information.