Seems like a guide for 'being a writer online' aka reach many readers and whatnot.
"My life is devoted to helping people write online. In Write of Passage, I teach a proven system that’s built for the 21st century. Our alumni base includes some of the fastest-growing online writers in the world right now (such as Packy McCormick and Ana Lorena Fabrega). "
That's cool and all, but if you wanna share your thoughts by writing stuff online, just choose a blogging platform and start writing. This guide is way overkill.