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Exactly.

It is only when the annoyance levels reach a breaking point that the FB alternatives will be made as user-friendly as FB and brought to the attention of the masses. One will emerge as dominant. And the cycle begins again.

Every itch gets properly scratched, eventually.

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There's also the "fad" and "uncool" factor.

When everyone's mom and dad (and their mom and dad) is also on facebook, it's going to slowly start losing it's edginess.

Then the next "cool" site will emerge.

I put more hope to the "uncoolness" factor rather than the privacy and security concerns to drive FB's demise.

I see them as the same. It may take some years for non-nerds to see the "uncoolness" of FB, but I believe they will see it, in time.

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