Chips always have to be binned. But previously a chip would have to be binned down to it's worst component I guess -- if they had a chip with great CPUs but the GPUs were a little wonky, and they didn't have an appropriate processor line for that combo, they'd have to bin the whole thing down to low-tier. Now they can instead match up the good CPUs and the good CPUs.
Plus they'll be able to satisfy some of their lust for SKUs by mixing and matching tiles, rather than making a bazillion slightly bins.