ok y'all need to calm down a little on this (talking to the article as much as comments). this is just the zoomer version of "i wanna be a rockstar!" or substitute football player, fashion designer whatever else. y'all know those jobs where there are always a lot more people who want them than jobs available. so kinda like kids started bands 30 years ago now kids start social media "influencer" pages and try to grow it and most fail. ain't that deep.