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> Fortunately Google did not have the strength to complete their design.

Google was telling from the start that AMP was only a temporary solution, and that the end-goal of AMP is to disappear.

Corporate marketing says lots of things which they don’t mean. Google actually required you to use AMP to get the best results placement and they took many years to implement solution-neutral alternatives which would have been easier to do in the first place. It’s really hard to believe they seriously intended to spend all of that extra developer time and strong-arm publishers on a temporary measure.

Google always treated AMP as permanent, even going as far as to introduce AMP Emails*, and slowing down non-AMP javascript content. It was only because of legal exposure created by the slowdown that they were forced to deemphasize AMP.

* Nothing says 'temporary' more than introducing a tech to a form of communication which is expected to remain readable basically forever.

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