If i personally send you a prototype at cost and you demand it to be treated like a normal customer interaction the result will be that i wont be sending out prototypes at cost to just anyone any longer. Thats quite the bummer for people who wanted one.
So the question is how can we connect group A (manufacturer) and B(eager testers) without group C(Consumers) getting caught in the whole thing?
edit: Not saying what Pine is doing is good or bad, but the core problem isnt specific to Pine and many tinkerers might end up in this situation one day. And charging above cost is extremely counterproductive in some situations because it locks out some developers.