Such a familiar story: great idea, hundreds if not thousands of hours invested, clearly a strong market, no investor interested.

Get some sales, suddenly investors come out of the woodwork expressing "passion" and "belief".

Been there. Bankers will lend you an umbrella when you don't need it and demand it back when it starts raining. So many investors are similar.

But not all. The good ones are better than brilliant.

Well done Sugru - I hope you go from strength to strength.