EA managing to shift its annual sports titles to a single game with updates on a subscription model would at least be more honest than asking people to buy a whole new game each year at least.
If they buy EA and bundle their sports games with ESPN+ and ESPN branding. They might have more strength in the bidding wars. It would make subbing to ESPN+ worth it because they now would include the games.
EA also works on Star Wars games. They get popular games like Sims and Apex Legends.
They would also get access to the Frostbite engine, and game engines rendering on a large LED screen seem to the better than green screens in visual effects.
[0]https://arstechnica.com/gaming/2011/07/id-softwares-john-car...
...and it would still be accurate.