If the intention is to please others, the art is at risk of being made in a top-down manner. The extreme extension of this being a public survey, the results of which determine what the artist does.
"People like boobs, so let's add more boobs". Or "people in the test screening didn't like the sad ending, we need to make a happy, audience-friendly ending".
There's always crossover. Artists must do things to make money (mass production of their work, selling their song to advertisers).
> "Of course, I have to also like the art myself"
And if not the art, then at least the pay day.
Some of the confusion in this thread is about the word "creativity". We can be creative in the kitchen tonight by adding a new ingredient to the sauce. We can't suddenly be artists in the kitchen tonight though.