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I’m seeing a lot of Dijon mustard content in a very short time frame recently. Business Insider released a YouTube video a few weeks ago, Eater had their own this week, and now this BBC article. That’s at least more than I would expect for a condiment. Anyone know why? Is this just a case of Baader-Meinhof?

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It's a combination of the ongoing shortage with the irresistible title of "Dijon out of Dijon." How could any journalism outlet pass on such a story?

Topical news, perhaps? As the article says, french media has been highlighting a perceived shortness in stock of Dijon mustard ... savvy online content creators pick up such trends ...

Definitely not only perceived. There still no sight of mustard in the condiment section of supermarkets around here (leaving mayonnaise and ketchup surrounding empty shelves with a handful of jars of savora). Although i have seen some at organic shops.

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