It’s not a great deal if you don’t use it.

I don’t use Prime’s content features and the handful of Amazon orders I make a year usually get free shipping anyway.

I’ve definitely accidentally signed up for Prime and the confusing screen is always a reminder that I should try buying my [whatever] elsewhere. Sometimes it works and I find an alternative, sometimes I find the opt out button and finish my purchase. But their scummy tactics have probably pushed a few $k in annual purchases off Amazon for me.

I mean, if you use all that, sure. I don't do Prime books, the only media I watch on Prime is Legend of Vox Machina, I don't use Prime music, etc. So I'm really just paying $14.99/month for one TV show and faster shipping when I do order a package. I guess that's still not too bad, but it still feels gross that I was tricked into signing up for it, twice.

Prime is up to $15 a month? Holy @#$@#$ I may have to cancel, the shipping isn't worth that much ...