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That's so sad and plausible. I already hate social networks because everything is so fake, I struggle to find genuine posts and interactions, I can't imagine what would happen when everything becomes [even] more and more fake. Will people become unsociable IRL?

Who's to say it isn't already happening but not yet AI driven?

In 2011, it was pretty clear that sockpuppet automation tools existed (persona management systems). When you hear about Kamala Harris' "khive" or India PM Modi's online army, I always go back to this very prescient article:

https://www.dailykos.com/stories/2011/2/16/945768/-

It's going to be wild watching an AI generated face speaking AI generated words to promote products x,y, and z. The flood of new content will then be used to train new models and we'll have a self-powered system of infinite media garbage that will ultimately implode upon itself, leaving the viewers scratching their heads at the absurdity of it.