You need to put in the herokudns.com address that the CNAME is pointing at – e.g. stark-wisteria-rnbgkawldfk6gq7m8308ytts.herokudns.com in our case.
EDIT: I MANAGED to make it work with this:
Make sure to go through all the tabs at the top (Cloudflare DNS, Google DNS) - for me they were all "no A records found". Only "Authoritative" gave me 3 A records which I successfully managed to use.