The subtitle literally starts with "Lessons from Facebook..."
The article is written by a Facebooker: "Here’s how we did it at Facebook."
Yes. That’s the point. That the world would’ve been much better off if they had just “ or Die[d]”
It's easy in 2022 to look at Facebook and be very unhappy with what it is. However there's many companies looking to have at least 1% of FB's success, and better to get the advice from those who accomplished it than the random pontificating startup-porn podcaster.