With health specifically the goal is to have more privately owned profit making companies in the NHS. The NHS as it is constructed doesn't allow for this. But for the Conservatives this opportunity for them and their backers. For the public, there is a national pride in the NHS.
So we entered the pandemic with an already under-funded and stretched health care system.
Much to the chagrin of those in charge though... this has not led to any calls for privatisation. Nor has it led to a boom in people taking out private health care cover.
It turns out that the British stiff upper lip response to something they're nationally proud of is that they'd rather die than embrace health privatisation. So we're in uncharted territory... the playbook that had allowed the privatisation of almost everything else isn't working now, it's just killing people.