It offers the benefits of bitcoin (as a money transfer mechanism) without it's downsides.

For example it reduces the costs of international transfers as well as the ease of doing them. Swift transfers are not fun and easy to get wrong and fairly expensive.

And with Bitcoin you'd end up with the currency exchange twice and then the gas or transfer fees.

Also payment in bitcoin fluctuates so you'd have to write the invoices in BTC, which is not that useful. But companies writing invoices in USD are common enough.