Intel is like Mike Brady with his architectural designs that all look suspiciously like his own house.
They refused to compete with themselves and kept x86 as 32 bit so they could promote Itanic, and therefore lost the lead to AMD for years (it wasn't just 64 bit - actively REDUCING instructions per clock with Netburst was... well, legendary - just in a bad way).
It just so happened that the kick in the ass Intel got from AMD came a few years before Apple needed Intel, so Intel had finally started trying enough that they had a product line that would work for Apple.
But really, is Intel suitable for low power? Could anyone seriously imagine an x86-based phone? Their one-hit wonder is only barely keeping up with AMD and ARM when Intel throws hundreds of watts at their chips and turbo-clocks the heck out of them. Even though Ryzen has been showing up Intel for years, they've floundered so long that there was practically zero chance Apple could stay with them long term.
But even in 2005, Intel wasn't necessarily good - they just happened to be the least bad right then.