They built their businesses on Instagram. Then the platform changed

cnn.com

11 pointselorant3 comments

The complaints from small business owners in the article remind me of the same situation couple of years ago when Facebook reduced brands ability to reach their followers on Facebook. Not to be picking on FB, in the same way Google is shrinking organic reach within SERPs with every passing year.

There is nothing new in this behaviour, it has happened and it will happen on any new platform that gets popular.

> There is nothing new in this behaviour, it has happened and it will happen on any new platform that gets popular.

The situation with Instagram isn’t due to it getting popular. What’s happening is that tiktok got popular and now Instagram is trying to mirror tiktok by focusing on video content, which is causing real damage to the platforms established creators and causing extreme confusion and annoyances with its users.

Just goes to show what can happen why you rely on a single platform for all or just a large chunk of your business. You should always have alternatives and an exit strategy.

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