I remember watching this video. If I recall correctly, he was including the cost of the tools to repair as well and not just components.
I'll need to re-watch and update this comment.
edit: https://www.youtube.com/watch?v=W3kggpE9W8A
I was wrong, parent comment is correct. Program is priced to be more expensive and less convenient than taking it to an Apple Store or buying/upgrading to a new phone.
this is why right to repair needs to exist. apple is just paying a lip service right now.