It's a bit of a long story, but from what I was able to piece together, a Google cloud service provider recommended some changes to the way the storage was done to save money. Mostly, because of those changes they got hit by a surprise $30,000 bill for data egress. It was basically the last straw for a company that wasn't profitable due mostly to cloud costs. It killed the company. That's why I had to step in to try to save them.