"The prevalence of adblock suggests otherwise."
What is it... less than 1% use adblock? hmm
FWIW I've been earning a living from online advertising for 10 years. I've run community websites that run adverts, and fielded feedback from users.
MySpace had surprise obnoxious audio ads, MySpace had "punch the monkey and win" flash ads, MySpace had header banners inserted above all of the content you wanted to see.
Facebook doesn't do any of that. Their redesigns have all allocated slightly more screen real estate to ads, but it's nowhere close to facebook levels of insanity. Facebook ads conform standards and are specifically unobtrusive, except for newsfeed spam, and plenty of tools are provided to manage that.
> What is it... less than 1% use adblock? hmm
1%-2% of people using adblock does not mean 1%-2% of people hate ads. It means that's how many of the people who hate ads have the knowledge, means, and will to do something about it. Given that, 2% is a lot.
From what I heard it's sub-10% or even 5%. If 5% is considered good, doesn't that say something about advertisements, that is, that 95% of the people _didn't_ follow through, and probably ignored it. This to me screams that there should be a better way to advertise.