Which is exactly the justification Apple uses. What I don't understand is why people paying upwards of $600 to buy those shelves from Walmart and use in their own homes are ok with Walmart insisting that those shelves actually still belong to them and putting up their own products in the shelves you bought from them and installed in your home.
But of course, Apple will fight to the death avoiding regulation. US authorities don't seem to care, but the EU is getting pretty pissed off.
What an insanely illogical but also misplaced metaphor. Apple didn't "save" anyone - they found a new revenue stream and tightened control over data their platform produces to monetize it further, just like Google. What is the "saving" nonsense you all believe?